Who’s buying CI?
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Average age is 37
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About equal sales between men and women
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92% of sales are to non-smokers
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11% of sales are to juveniles
Source: Munich Re 2014 Individual Insurance Survey
Buying patterns
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Average annual premium is about $1,286†
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Average size benefit amount is $82,000 †
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Almost 90% of policies have 20 or more covered conditions*
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70% of sales have a return-of-premium feature
† Source: Munich Re 2014 Individual Insurance survey
*Source: Munich Re 2011; by new business premium
Key claims statistics
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