Who’s buying CI?

• Average age is 37

• About equal sales between men and women

• 92% of sales are to non-smokers

• 11% of sales are to juveniles

  Source: Munich Re 2014 Individual Insurance Survey

    

  Buying patterns

• Average annual premium is about $1,286†

• Average size benefit amount is $82,000 †

• Almost 90% of policies have 20 or more covered conditions*

• 70% of sales have a return-of-premium feature

  † Source: Munich Re 2014 Individual Insurance survey      

  *Source: Munich Re 2011; by new business premium

    

  Key claims statistics

• Cancer (68%)

• Heart attack (13%)

• Coronary artery bypass surgery (4%)

• Stroke (4%)

• Multiple Sclerosis (3%)

• Other (8%)

  Source: Munich Re 2014 Individual Insurance Survey